The guide
How to start a business, one chapter at a time.
Four chapters that take you from an idea you keep thinking about to a business with paying customers. Written for people who understand products but do not write code. Every section has a short video, so you can watch it or read it.
28 short videos
Chapter 1
How to Start a Business
Most businesses do not fail at the building. They fail at the deciding, quietly, months before anyone writes a line of code. This chapter is about the deciding.
12 min read7 sections7 short videosRead the chapterChapter 2
How to Build the First Version
You do not need to learn to code to get a first version live. You need to be clear about what it does, ruthless about what it does not, and willing to show it early.
8 min read7 sections7 short videosRead the chapterChapter 3
How to Get Customers
Nobody arrives on their own. Getting the first ten customers is manual, unglamorous work, and it teaches you more about the business than the next hundred will.
8 min read7 sections7 short videosRead the chapterChapter 4
How to Grow the Business
Growth is not doing more things. It is finding the one thing holding the business back, fixing it, and then finding the next one.
9 min read7 sections7 short videosRead the chapter
You can read the whole thing.
Or start chapter one tonight.
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